Your Logo Is NOT Your Brand (And Here’s Why That’s a Good Thing)
Many mistake a logo for a brand, but your brand is much more. It’s the experience, perception, and emotional connection people have with your business. Logo vs. Brand A logo is a visual identifier. Your brand is how people perceive you based on: A great logo won’t build trust—your brand experience will. Why This Matters […]
From Invisible to Influential: How Brokers Can Leverage Content
In today’s digital-first world, realtors can’t rely solely on traditional networking. To stand out, build trust, and attract clients, they need content marketing. But where to start? This guide will help you transition from invisible to influential. Why Content Marketing Matters Buyers and sellers turn to online resources before making decisions. Realtors who create valuable […]
Why Investing in Your Brand Today Will Pay Off for Decades
In the competitive world of real estate, branding isn’t just a logo or a tagline—it’s the foundation of long-term success. Developers, brokers, and marketing professionals who prioritize branding today set themselves up for sustainable growth, industry authority, and higher valuations down the road. Here’s why investing in your brand now will yield returns for decades. […]
Then vs. Now: The Evolution of Real Estate Branding
The landscape of real estate branding has undergone significant transformations over the past few decades. From traditional methods that emphasized physical presence and print media to contemporary strategies leveraging digital platforms and personalized experiences, the evolution reflects broader shifts in technology, consumer behavior, and market dynamics. Traditional Real Estate Branding: The Foundation In the past, […]
From Cold to Gold: How AI-Enhanced Cold Calling is Driving Sales Success
Cold calling has always had a bit of a bad reputation. Let’s face it—reaching out to strangers and trying to spark interest in your offering can feel like climbing a steep hill with no end in sight. But here’s the good news: artificial intelligence (AI) is becoming a powerful tool to make cold calling smarter, […]
The Value of Revitalization
Reimagining aged properties can bring impressive returns. By turning underused spaces into vibrant, functional areas, developers can provide to a market hungry for environments with character and uniqueness. This isn’t just about boosting property value—it’s about contributing to sustainable urban growth and breathing new energy into communities. Strategies for Successful TransformationTake a Close Look: Start […]
Office Spaces: Beyond Desks and Cubicles
The way we think about office spaces is changing—and so are the expectations of tenants and employees. For real estate developers, agents, and corporate leaders, this is a chance to lead the way in creating workplaces built for today’s world. A Moment of Change After the years of uncertainty, the office market is recovering. Some […]
Bringing food, fun, and community together
Explore new concepts taking over social spaces Eatertainment or RetailtainmentBrett Hunsaker and I recently connected with commercial real estate experts across the country to capture insights on the latest trends transforming the industry. We previously explored the impact of innovative amenities on themultifamily market, this time our focus is on the rise of “eatertainment” and […]
2025 AI Trends in a Rapidly Evolving Real Estate Industry
The real estate industry, as other industries are, is undergoing a revolutionary shift. Artificial Intelligence (AI), with its impressive potential, is changing how we buy, sell, and experience properties. This transformation isn’t just about adopting new tools; it’s about envisioning a future where technology enhances human expertise. AI: A New Ally in Real Estate AI […]
The Advantages and Risks of Subleasing Commercial Space During the Holidays
The holiday season often brings unique opportunities for businesses and landlords in the commercial real estate market. Subleasing commercial space during this period can be a smart move, but it comes with both risks and rewards. Here’s a closer look at the potential benefits and challenges. Advantages of Subleasing During the Holidays 🎁 Boosting Cash […]