As the Tanner Health Pavilion was being constructed, we were asked to provide branding and strategy guidance. The challenge was to maintain aspects of the Tanner Health System brand yet introduce some modern design. The resulting logo and branding were to be used on both the exterior and interior of the building.

The open house and other promotional materials introduced the pavilion brand.

An additional challenge within the facility was the bistro. It was to have its own standalone brand. Because of the proximity to the local community walking and biking trail, The Carrollton GreenBelt, leadership named it Blue Bike Bistro. This logo was required to have more freedom and flowing lines than that of the pavilion.