About
I've spent my whole career inside commercial real estate.
Six years on CBRE's brand team. Twelve more freelancing exclusively for CRE clients. Five years running Tingen Creative. I've never worked outside this industry — which means I'm not learning your world while I build your brand.
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Inside CBRE's brand team
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Freelancing exclusively for CRE clients
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Running Tingen Creative
The story
Enhancing brands with creativity, intent, and strategy.
I started in brand at CBRE, one of the largest names in commercial real estate — six years learning how the biggest players in this industry think about their own identity, positioning, and story. From there I spent twelve years freelancing exclusively for CRE clients, before founding Tingen Creative in 2021.
That's not "20-plus years in marketing." That's most of two decades spent entirely inside the industry I now build brands for — commercial real estate, development, and construction. I know how a deal moves, what a broker actually needs from a leasing flyer, and why a development brand has to hold up on a monument sign as well as it does on a screen.
Tingen Creative exists to help you build your brand by developing the strategy and collateral your business or property actually needs — not a generic package, but the specific things that take the vision you already have and get it in front of the people who need to see it.
How we'll work together
What it's actually like to hire Tingen Creative.
You work directly with me
No account manager relaying messages, no junior designer learning on your project. When you email, I answer — and I'm the one in every meeting, on every call, at every deadline.
The right help, when a project needs it
For larger engagements, I bring in trusted freelance collaborators I've worked with for years. The strategy, the direction, and the accountability stay with me the whole way through.
You always know where things stand
Real deadlines, real communication. If something's behind, you hear it from me before you have to ask.