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When you consider the phrase — by design — you envision a plan, a plan with the purpose and desire to accomplish specific goals and objectives.
Our objective with every project is to complete it by design. We help bring your business ideas to life with unique, strategic and creative solutions.
Our designed process allows our team to develop the right plan for your business or property, focus efforts on the correct audience and craft a lasting brand.
We listen. We listen to understand your idea and dream then help you craft the vision, mission and goals of the brand we will create together.
Research will center around the collection of information on similar organizations and properties, conducting interviews with the intended target audience and searching for patterns to focus and hone the brand process.
Positioning is the foundational moment where we strategically determine how your brand will best be perceived by the desired audience. This also helps stand out from competing brands. With strategic positioning we can align your vision and how the customers regard the brand.
Naming a property or your business is of paramount importance. It begins the story for the audience. It is here we want the connection to start for those experiencing your brand. We will craft a name that follows characteristic designed to make it resonate and memorable as well and functional across a broad array applications.
How should this brand be voiced? Fun, friendly, luxurious, sensual? During this phase, we will determine the best voice and tone to breathe life into the brand. We will identify key words that will be a brand focus. With these key words we will further develop the brand persona.
Many consider brand identity to be the logo. However, we know identity entails so much more. Our process will unearth the right elements to excited potential customers. We will help determine the unique look and feel, color palette, style of imagery, typography and more for application across print and digital experiences with your brand.
We craft a style guide to maintain brand consistency across all future efforts. The style guide will be our compass as we create the final pieces of the brand process.
Based on these efforts we skillfully craft collateral. Initializing promotional pieces range from the minor to the major, including flyers, brochures, digital ads, presentation, social content, websites, video and more.
Success is different for each client. We want to know what success looks like for you. We address this so we can specifically aim for those targets. Our primary goal is to see you and your business succeed and thrive.