Apex Industrial

The Challenge

Apex Industrial is a group of brokers developing a new process and business to manage industrial real estate leasing, tenant and client relationships. They approached us to help craft a unique brand identity and marketing collateral to stand out and better serve clients.

They wanted a clean, lighter look for their brand to distinguish them from other industrial brokerages. We began by expanding their color palette, solidifying font choices and selecting an imagery style.

After those creative choices were approved, we crafted collateral with voluminous white space. We focused on an eye-leading hierarchy with a high readability font size. Also chunking the written content in small components for at-a-glance reading.


Apex Industrial now has a full and robust brand identity and collateral that will help them stand out among other industrial brokerage firms. We were given a tight timeline but we delivered and provided everything they needs as they started this new endeavor. They have already successfully posted materials at new client properties.




Business Cards

Direct Mail




Style Guide

Marketing Collateral

Apex Postcards
Apex Business Cards
Apex Billboard

Style Guide

Apex Style Guide Cover
Apex Style Guide Page Sample
Apex Style Guide Page Samples

Working with Tingen Creative to brand a new company has been a wonderful experience! They helped us from start to finish to create a brand identity we truly love and are proud to share. We will continue to use Tingen Creative as we grow and expand our new company and could not recommend Tingen Creative more.

Ryan Blackburn
Ryan Blackburn
Managing Broker