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This private fund, previously Alamo Capital, wanted to rebrand for future investments and possible public applications. Discussion with the owners of this fund lead to a renaming in addition to the rebrand. The fund owner also desired to reflect their Irish heritage within the new brand. Additionally, they wanted a more “fun” icon for their Intelligence and Research reports.
Through our research we found the Gaelic word for wealth — saibhreas (pronounced sigh-vris). This unique word resonated deeply with the fund’s team. We also designed a stylized dara knot to further deepen the connection to heritage. For the “fun” we developed a stylized clover.
Saibhreas now has a fully realized brand identity and collateral to help draw future investors.
Brand Strategy
Brand Identity
Brand Naming
Presentation
