The Birches is an assisted living and memory care facility. As a new facility, they required branding and collateral to aid in the leasing of residential units. We created the branding, style guide, business collateral and promotional materials. The pieces we developed include print items, such as a booklet, a brochure, business stationery, ads and digital materials posted to social media channels and websites.
Results
The Birches opened with more than 80% of the units leased and under contract.