As the CRM and AI revolution accelerates, my firm—focused on branding and marketing—along with my co-author, Brett Hunsaker (a.k.a. Mr. Shoomze) take a closer look

Many mistake a logo for a brand, but your brand is much more. It’s the experience, perception, and emotional connection people have with your business.

In today’s digital-first world, realtors can’t rely solely on traditional networking. To stand out, build trust, and attract clients, they need content marketing. But where

In the competitive world of real estate, branding isn’t just a logo or a tagline—it’s the foundation of long-term success. Developers, brokers, and marketing professionals

The landscape of real estate branding has undergone significant transformations over the past few decades. From traditional methods that emphasized physical presence and print media

Cold calling has always had a bit of a bad reputation. Let’s face it—reaching out to strangers and trying to spark interest in your offering

Reimagining aged properties can bring impressive returns. By turning underused spaces into vibrant, functional areas, developers can provide to a market hungry for environments with

The way we think about office spaces is changing—and so are the expectations of tenants and employees. For real estate developers, agents, and corporate leaders,

Explore new concepts taking over social spaces Eatertainment or RetailtainmentBrett Hunsaker and I recently connected with commercial real estate experts across the country to capture

The real estate industry, as other industries are, is undergoing a revolutionary shift. Artificial Intelligence (AI), with its impressive potential, is changing how we buy,