Blog
Brand and marketing insight for commercial real estate.
Where AI, marketing, and commercial real estate actually meet — not the hype, just what's useful.
October 15, 2025 · 8 min read
AI’s Impact on Commercial Office Space
What Owners and Leasing Professionals Need to Know About the Future of Office Occupancy Artificial Intelligence (AI) is reshaping the modern workplace faster…
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April 4, 2025 · 4 min read
CRM and AI are Transforming CRE: Do You Have a Personal Impact Program (PIP)?
As the CRM and AI revolution accelerates, my firm—focused on branding and marketing—along with my co-author, Brett Hunsaker (a.k.a. Mr. Shoomze) take a closer…
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March 10, 2025 · 1 min read
Your Logo Is NOT Your Brand (And Here’s Why That’s a Good Thing)
Many mistake a logo for a brand, but your brand is much more. It’s the experience, perception, and emotional connection people have with your business. Logo…
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February 27, 2025 · 1 min read
From Invisible to Influential: How Brokers Can Leverage Content
In today’s digital-first world, realtors can’t rely solely on traditional networking. To stand out, build trust, and attract clients, they need content…
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February 24, 2025 · 2 min read
Why Investing in Your Brand Today Will Pay Off for Decades
In the competitive world of real estate, branding isn’t just a logo or a tagline—it’s the foundation of long-term success. Developers, brokers, and marketing…
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February 13, 2025 · 2 min read
Then vs. Now: The Evolution of Real Estate Branding
The landscape of real estate branding has undergone significant transformations over the past few decades. From traditional methods that emphasized physical…
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February 5, 2025 · 3 min read
From Cold to Gold: How AI-Enhanced Cold Calling is Driving Sales Success
Cold calling has always had a bit of a bad reputation. Let’s face it—reaching out to strangers and trying to spark interest in your offering can feel like…
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January 30, 2025 · 1 min read
The Value of Revitalization
Reimagining aged properties can bring impressive returns. By turning underused spaces into vibrant, functional areas, developers can provide to a market hungry…
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January 23, 2025 · 1 min read
Office Spaces: Beyond Desks and Cubicles
The way we think about office spaces is changing—and so are the expectations of tenants and employees. For real estate developers, agents, and corporate…
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January 14, 2025 · 17 min read
Bringing food, fun, and community together
Explore new concepts taking over social spaces Eatertainment or Retailtainment Brett Hunsaker and I recently connected with commercial real estate experts…
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January 7, 2025 · 3 min read
2025 AI Trends in a Rapidly Evolving Real Estate Industry
The real estate industry, as other industries are, is undergoing a revolutionary shift. Artificial Intelligence (AI), with its impressive potential, is…
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December 4, 2024 · 2 min read
The Advantages and Risks of Subleasing Commercial Space During the Holidays
The holiday season often brings unique opportunities for businesses and landlords in the commercial real estate market. Subleasing commercial space during this…
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December 3, 2024 · 2 min read
What Are People Looking for in Commercial Real Estate Today?
The commercial real estate (CRE) landscape is evolving rapidly as businesses adapt to new ways of working and living. Whether it’s office spaces, retail…
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November 26, 2024 · 2 min read
How the New Trump Administration Could Impact the Housing Real Estate Market
As a new administration takes office, policy shifts could significantly influence the U.S. housing market. The Trump administration has outlined several…
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August 6, 2024 · 10 min read
AI is taking over CRE Training! Not so fast…
A Closer Look at the Balance Between Technology and Personal Interaction The world of real estate is ever evolving, especially with recent technological…
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May 7, 2024 · 5 min read
The Amenities Effect
Does your multifamily asset have the right amenity mix for the best results? Elevating Multi-Family Properties As the real estate market continues to…
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April 4, 2024 · 15 min read
Unlocking Success Through Networking in Today’s AI and Big Data World
Are you ready to compete for new business in today’s “PUSH BUTTON” world of marketing and sales? In recent years, I have embraced AI technology. It helps me…
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February 1, 2024 · 8 min read
What are we going to do with a million obsolete office buildings?
Just as history has seen the reinvention of great inventions that changed our lives, the world of real estate is on the brink of a similar transformation.…
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January 10, 2024 · 6 min read
Is Commercial Real Estate Ever Coming Back?
The Past, Present, and Future of Commercial Real Estate Market Cycles Questions we hear all the time — Will the commercial real estate market ever come back?…
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November 15, 2023 · 6 min read
The Imperative of Returning to the Office
A Commercial Real Estate Perspective The global workforce underwent a seismic shift when the pandemic forced the majority to adapt to remote work. While the…
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